Digital Marketing & SEO

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

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Digital Marketing & SEO

The Importance of SEO Marketing

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust. SEO is good for the social promotion of your web site.SEO is important because it keeps the search results fair.Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate.

Local SEO Marketing

Local SEO helps potential customers discover your business. A lot of local searches originate from non-locals who are searching for a business like yours, and with local SEO done right, your business can capture that audience. Local SEO provides potential customers the information that they want, when they want it.Local SEO (Local Search Engine Optimization), also known as local search engine marketing, is an incredibly effective way to market your business online. It is effective because it helps businesses promote their products and services to potential customers, near them at the exact time they're looking for them online.

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